Shout about your Easy English communications!
You’ve recognised that people with low English literacy are an important part of your target audience and you’ve created Easy English documents to address their needs. You should be proud of the time and effort that’s gone into them – so why not shout about it?
Let people know you have Easy English resources in places and formats that are easy to access.
Here are some things you can do to promote your Easy English documents:
- Make them easy to find. Consider using an Easy English logo on your home page that takes your visitors straight to the resources.
- Launch them at the same time as your original documents. And use the same design themes.
- Produce them in different formats. Many people with low English literacy don’t like using computers, so make printed versions available too.
- Make your documents accessible. People with low vision may use screen readers to access your information online. So it’s worth investing a little extra in accessible or tagged PDFs – and make sure you introduce the PDFs with a brief HTML summary on your web page.
- Translate your documents into other languages. Make your Easy English documents even more accessible by publishing them in different languages.
- Add your Easy English documents to the Health Translations Directory – an online library viewed by around 10,000 visitors per month looking for accessible written information. An Easy English option is planned for next year – watch this space!
- Invite people to a launch. Tell people about your Easy English resources and celebrate your achievements over morning tea. Two organisations who have recently done a great job launching their Easy English resources include: Breast Cancer Network Australia (BCNA) and Office of Children’s Guardian NSW
If you would like to know more about Easy English, contact Scope’s Communication and Inclusion Resource Centre (CIRC) at email@example.com or 03 9843 2000.